Yokai images and their stories are enduring, and there is no question that what we see in hot commodities today is closely aligned with traditional Japanese folklore. This diverse array of yokai imagery and materiality is deeply rooted in the past. They are prevalent across contemporary entertainment genres such as manga (“comics”) and anime (“animation”) series, horror movies, and video games, and they also manifest as the subject of related material culture objects like game cards, character t-shirts, cuddly plushies, and collectable gashapon capsule toys. Today, yokai are wildly popular in Japan. While their status is commonly described as supernatural, they exist or appear in the natural, human world. The Japanese word yokai generally refers to a range of supernatural beings such as ghosts, demons, monsters, shapeshifters, tricksters, and other strange kinds of creatures. To Vivid in Japanese art and imagination are creatures that are at once ghastly and humorous. Vivid in Japanese art and imagination are creatures that are at once ghastly and humorous.
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